Denmark Is Implementing A New Law To Give People Copyright To Their Faces And Voices To Protect Them From AI Deepfakes
Under the new law, which is believed to be the first of its kind in Europe, people will be able to claim their faces, voices and bodies as intellectual property.
Denmark is implementing a new law to give people the copyright to their faces, bodies and voices to protect them against AI-generated deepfakes.
Deepfakes are videos, images or audio generated by artificial intelligence that mimic real people’s faces, voices or bodies.
The technology has already been misused to generate fake content without consent, impersonate people in scams and spread false political messages.
Under the new law, which is believed to be the first of its kind in Europe, people will be able to claim their faces, voices and bodies as intellectual property.
Artists will have the right to request platforms remove deepfake material that uses their images or work without consent, with the protection lasting 50 years after their death.
Under the law, online platforms will be required to remove deepfake content when victims demand it.
If platforms fail to comply, they could face fines, and violating the rules could result in having to pay compensation to those affected.
The Danish culture minister told the Guardian that everybody has the right to their own body, voice and facial features, which he said is “apparently not how the current law is protecting people against generative AI.”
The bill is open to public input through the summer and is expected to be enacted by the end of 2025 after the parliament votes on it in autumn.
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