Gen Z In China Have Turned Kris Jenner Into A Huge Meme As An Icon To Manifest Wealth
Jenner herself has even responded, commenting “You’re all doing amazing, sweetie!” on a video about the trend.
Kris Jenner has become an unexpected icon across Chinese social media, as Gen Z in China made her a symbol of luck and wealth.
People on Chinese social media nicknamed Jenner “God of Wealth” or “Empress Dowager” (太后), which represent power, respect and influence in Chinese culture, using her image as a way to “manifest” money and success.
On Chinese social media platforms like Douyin, Weibo and RedNote, thousands of people switched their profile pictures to Jenner’s face, hoping her reputation as a “momager” who built a billion-dollar empire will bring them good luck or financial success.
The fascination stems from Jenner’s reputation as one of the hardest-working businesswomen in the US, with many young people treating her ambition as a kind of digital “lucky charm” in a tough job market.
The trend has since evolved into “Career Kris” memes, where people photoshop Jenner into different roles, from a lawyer and a doctor to a farmer and even an NBA player.
Many are now setting her pictures as the wallpaper on their smartphones, iPads and laptops, as if keeping Jenner close might “protect” their finances and career prospects.
The hashtag #krisjenner has racked up over 52.9 million views and more than 99,000 posts on RedNote, according to Business Insider.
Jenner herself has even responded, commenting “You’re all doing amazing, sweetie!” on a video about the trend.
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