Instead, they elected the young and progressive Move Forward party led by 42-year-old Pita.
Pita and his party had run on a campaign of promoting democracy, removing the military’s influence on politics and revising the lèse-majesté law, which jails people for criticizing the monarchy.
In order to become Thailand’s next prime minister, Pita needed to secure more than half of the votes from the country’s full National Assembly.
This includes members of the House of Representatives, who were elected on May 14, and the senate, which is currently comprised of unelected, military-appointed members.
On Thursday July 13, Pita earned 324 votes, falling short of the 376 he needed.
Just weeks earlier, the election commission launched a sudden investigation into whether Pita had violated election rules because he owned media shares during the election period.
Pita’s supporters say it is an attempt to invalidate the election results and discredit Pita, who could not only be suspended as a member of parliament but face up to 10 years in prison if found guilty, according to Al Jazeera.
Parliament will re-vote on a prime minister on July 17, and Pita has said he will run again and not give up.
“With the result of what happened in the Parliament, I accept it but I’m not giving up,” Pita told reporters.